My Personal Message

I have been extremely fortunate in life.

Alongside having a loving family life and various charitable

and personal interests, I have been blessed by forty years

of working, the great majority of my time purposefully.

I have had the privilege to work alongside extraordinary leaders, and other likeminded individuals, with shared values and a belief that together, we can contribute positively to the world.

As a British Army officer, charity campaigner, advocate

of responsible business and champion of ethical purpose,

I have had the privilege of  working on extraordinary projects across over twenty countries covering all manner of agendas.

Through this experience, I was able to identify my purpose to:

"help people maximise their potential for good". 

My various campaigns, professional work with businesses, philanthropists and NGOs, as well as my books, speeches,

articles, mentoring and coaching, are all aligned to deliver on that purpose and I wish you well in finding your own purposeful life.

John is Managing Partner at Omnicom's ONE HUNDRED

agency in EMEA, the World's first multi-disciplinary marketing collective for purpose strategies and communications to corporates and causes.

Hosting HRH The Prince of Wales at a gala

dinner in aid of Pakistan flood recovery in 2010

With Alex Mahon, CEO of Channel 4 at a 'CEO Insight' event. Alex was a founder member of the London KNOT network , now a part of ONE HUNDRED EMEA.


Some illustrative Charity appointments and patronages

SSAFA [Soldiers, Sailors, Airforce Association] Trustee

The Prince's Foundation for Building Community Special Representative

Prince of Wales's INTBAU [Institute for Traditional Building Architecture and Urbanism] Trustee

The Pakistan Recovery Fund [The Prince's Charities Group] Chairman

The Jubilee Hour In association with UK Government Chairman

Remember WW1 In association with UK Government Chairman

MPCT [Motivational Preparation College for Training]Patron

Internews European Ambassador

Charity Film Awards Chairman of Judges

ImagineIF Counsellor

John O'Brien MBE

Accompanying HRH The Prince of Wales & HRH Princess Badiya bint El Hassan to a Mosaic gala Dinner 

Captain John O'Brien


Organizations and Initiatives where John played a founding role


University of Liverpool Medical Laser Research Institute

The Marketing Market Towns Initiative

The Prince's Fishing Initiative

The London Knot Network

Mosaic mentoring network [Now part of The Prince's Trust]

Mosaic International [Now Prince's Trust International]

The Apax Enterprise Challenge [Now Prince's Trust International]

The National Industrial Cadet Programme [Now part of  EDT]

Destria Partners


The ONE Magazine

Strategic advisor to Etihad Airlines

The Cambridge University Mosaic International Leadership Programme created by John in 2008

John & TV Dragon James Caan visiting the border region of Pakistan & Afghanistan

Speaking at a London KNOT event with Olympian Dame Katherine Grainger


John has a rich and varied path. Born and raised in Shropshire, after a few years in retail banking he chose to join the British Army, graduating

from the Royal Military Academy Sandhurst and then spending ten years as infantry officer, retiring as a Captain in 1994.

He has held appointments as MD, CEO and Chairman, of a variety of businesses and non-profits operating over twenty countries.

He has advised two overseas royal families and notably spent ten years as His Royal Highness The Prince of Wales’s personal director of campaigns at the Prince’s charity BITC. He set up an advisory business in 2010, and was appointed by the Prince as a ‘Special Representative’ for a further seven years, during this time developing a number of initiatives for the Prince and liaised with the UK government on various agendas.

John's strategic thinking has helped various businesses embrace much of the accepted thinking on ethical and sustainable purpose.

He is a respected counsel to senior business leaders and has held a variety of non-executive appointments.

John has also created several public mass engagement campaigns of national renown and as a result of these and other philanthropic projects was appointed a member of the most honourable order of the British Empire.

The O'Brien in Training

© 2020 by John O'Brien. 

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