"It is what you read when you don't have to,

that determines what you will be when you can't help it". Oscar Wilde

John's Books
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Taking Aim explained how John utilised the British Army's battle appreciation process to develop

an idea activation methodology.

Used to create multiple campaigns and initiatives covering twenty countries, it proved successful in

the transferability of military campaigning into non-profits. 

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The Power of Purpose written with business journalist Andrew Cave, combined experiences of advising major businesses in

ethical purpose, strategies and communications. The book was highly influential, the UK's first bestseller on the subject and remains available in multiple territories.

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The Pocket Book of Purpose 

was a limited edition publication

in response to many requests to

help individuals understand how they could find their own purpose

and share some of the wisdom

which John had found from others.

This is now published as a free

e-book on this site for your use.

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Truth be Told is John's latest collaboration, with international marketing and communications expert, American David Gallagher. 

Using combined experience of working with some of the largest businesses in the world on their strategy and communications, this book focuses on the key factors of success in the post COVID age.

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