"It is what you read when you don't have to,
that determines what you will be when you can't help it". Oscar Wilde
John's Books
2015
2017
Taking Aim explained how John utilised the British Army's battle appreciation process to develop
an idea activation methodology.
Used to create multiple campaigns and initiatives covering twenty countries, it proved successful in
the transferability of military campaigning into non-profits.
Click image for more info
The Power of Purpose written with business journalist Andrew Cave, combined experiences of advising major businesses in
ethical purpose, strategies and communications. The book was highly influential, the UK's first bestseller on the subject and remains available in multiple territories.
Click image for more info




2018
2020
The Pocket Book of Purpose
was a limited edition publication
in response to many requests to
help individuals understand how they could find their own purpose
and share some of the wisdom
which John had found from others.
This is now published as a free
e-book on this site for your use.
Click image for more info
Truth be Told is John's latest collaboration, with international marketing and communications expert, American David Gallagher.
Using combined experience of working with some of the largest businesses in the world on their strategy and communications, this book focuses on the key factors of success in the post COVID age.
Click image for more info