I have been extremely fortunate in life. Alongside having a loving family life and various rewarding charitable and personal interests, I have been blessed by forty years of working, the great majority of it with clear purpose. I have had the privilege to work alongside extraordinary leaders and other likeminded individuals, with shared values and a belief that together,  we can contribute positively to the world.


As a British Army Officer, campaigner, entrepreneur, advocate of responsible business and champion of ethical purpose, I have had the opportunity to work on extraordinary projects across more than twenty countries, covering all manner of agendas.

Through this experience I was able to identify my purpose to:

‘Help people maximize their potential – for good'.


My various campaigns, professional work with businesses, philanthropists and NGOs, as well as my books, speeches and articles, are all aligned to deliver on that purpose and I wish you well in finding your own purposeful life.

Ten years in theatres around the world

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Organizations and Initiatives where John played a founding role


University of Liverpool Medical Laser Research Institute

The Marketing Market Towns Initiative

The Northwest Seeing is Believing Alumni

The Prince's Fishing Initiative

The London Knot Network

Mosaic mentoring network [Now part of The Prince's Trust]

Mosaic International [Now Prince's Trust International]

The Apax Enterprise Challenge [Now Prince's Trust International]

The National Industrial Cadet Programme [Now part of  EDT]

Destria Partners


The ONE Magazine


Some illustrative Charity appointments and patronages

SSAFA [Soldiers, Sailors, Airforce Association] Trustee

The Prince's Foundation for Building Community Special Representative

Prince of Wales's INTBAU [Institute for Traditional Building Architecture and Urbanism] Trustee

The Pakistan Recovery Fund [The Prince's Charities Group] Chairman

The Jubilee Hour In association with UK Government Chairman

Remember WW1 In association with UK Government Chairman

MPCT [Motivational Preparation College for Training]Patron

Internews European Ambassador

Charity Film Awards Chairman of Judges

ImagineIF Counsellor

The Clore Social fellowship Trustee


John is an experienced Non-Executive Advisor and board member to a variety of organisations internationally. His broad experience has been applied across Limited Companies, LLPs, Family owned businesses and social enterprises in the UK, USA, Africa, Middle East and Far East in the following sectors: Insurance : Airlines : Brands & Marketing : Public Relations : Digital Development : Advertising : Retail : Remote Working : Training : Enterprise .