John has authored a number of books, articles and essays in the area of ethical business, sustainability and purpose, project activation and motivation. John also founded and edits ONE magazine, a digital publication of contributions from a wide range of senior and influential leaders.
Truth Be Told: 2021
Truth be Told is John's latest collaboration, with international marketing and communications expert, American David Gallagher.
Using combined experience of working with some of the largest businesses in the world on their strategy and communications, this book focuses on the key factors of success in the post COVID age.
The Power of Purpose: 2017
The Power of Purpose written with business journalist Andrew Cave, combined experiences of advising major businesses in ethical purpose, strategies and communications. The book has been highly influential, was the UK's first bestseller on the subject and remains available in multiple territories and languages worldwide.
ONE Magazine: 2020
Our contributors are an enviable grouping of business leaders, commentators, social entrepreneurs, issue champions and thinkers.
Kerry Kennedy, Sarah Brown, Paul Polman, Lord Price, Alastair Campbell, Paul Lindley, Levison Wood, Will King, and many more shape the conversation across the widest of agendas.
Pocket Book of Purpose: 2019
The Pocket Book of Purpose was a limited edition publication in response to many requests to
help individuals understand how they could find their own purpose and share some of the wisdom which John had found from others.
This is now published as a free e-book
Taking Aim: 2015
Taking Aim explained how John utilised the British Army's battle appreciation process to develop
an idea activation methodology. Used to create multiple campaigns and initiatives covering twenty countries, it proved successful in the transferability of military campaigning into non-profit and business activation.