My Purpose in life is to help people maximise their potential for good. 

I shaped such clarity of thinking over forty years in varied roles ranging

from being an army officer, charity campaigner, serial founder, social

entrepreneur, author and business leader. These experiences helped me define my purpose, apply it successfully and then help individuals and their organizations find their own.

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This site shares my thinking, resources and other aspects of my activities in the hope that it may prove useful to you on your own purposeful journey.

John O'Brien

My Big personal philanthropic effort for 2021/22 , alongside my professional work and some longstanding charitable commitments is to create a new national opportunity for dialogue, as we enter a challenging period post Covid, post Brexit. Read more here:

John O'Brien