My Purpose in life is to help people maximise their potential for good. 

I shaped such clarity of thinking over forty years in varied roles ranging

from being an army officer, charity campaigner, serial founder, social

entrepreneur, author and business leader. These experiences helped me

define my purpose, apply it successfully and then help individuals and their organizations find their own.

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This site shares my thinking and other resources in the hope

that it may prove useful on your own purposeful journey.

John O'Brien